Every business leader or owner wants to get the “right person in the right seat” because of the potential cost of a poor hiring decision. You don’t want to waste a salary on someone who isn’t going to succeed in your organization. One way to avoid this cost is by investing in your company culture. A culture that prioritizes flexibility, celebrates wins, seeks feedback, and fosters a diverse and inclusive work environment will attract top talent like crazy. It’s important to understand the environment talent thrives in so that you can start to build it yourself.

Understanding the Power of Culture

The first step in attracting top talent is recognizing the powerful role culture plays. According to Deloitte, 94% of executives and 88% of employees believe a distinct workplace culture is important to business success. It’s not surprising at all. Employees are people, and people want to feel valued and cared for wherever they go. The workplace has to be incredibly intentional with all of its employee touch points to effectively attract and retain talent.

Elements of a Healthy Culture

What exactly makes a culture appealing? It’s a blend of several elements:

• Inclusivity and Diversity: A culture that embraces diversity and fosters inclusivity is more likely to attract top talent. Seeking individuals from different backgrounds will promote a culture of innovation if you raise their voices. We all have different ideas and perspectives, so fostering a workforce with a wide array of life experiences will be an attractive environment for talent.
• Consistent Feedback: It’s no secret that your organization has room for improvement. Every company does! Embrace it! For your team to achieve massive success, you have to consistently address and act on the feedback your team gives you. A culture of feedback is a massive competitive advantage.
• Innovation and Flexibility: Top talents are often drawn to innovative environments. Encouraging creativity and flexibility in how work gets done can be a significant attractor. Oftentimes, organizations that offer unlimited PTO have the lowest PTO use. Make sure that your team members are encouraged to use their PTO or have the option to work remotely. That sense of autonomy is extremely attractive to talent.
• Recognition and Growth Opportunities: Recognizing employees’ contributions and providing clear paths for growth and development is crucial in retaining top talent. Fairness is the keyword in this endeavor. Your efforts in recognizing and growing your team can hurt team culture and morale if it only goes to one person. Be consistent, be intentional, and be fair. Everyone wants to feel like they’re valuable and appreciated for what they do.

Building a Culture of Engagement

Engagement is key to maintaining top talent. A Gallup study found that highly engaged teams show 21% greater profitability. So, if you focus on engaging your teams, they will be more productive and less likely to leave. To accomplish this, you have to be able to communicate the big picture to your team. Talent is inspired by vision, autonomy, and achievement. Encourage regular feedback, open communication, and a sense of purpose. Build a vision that is engaging and something that your team could commit to.

Leveraging Technology for Cultural Alignment

In today’s digital age, leveraging technology is crucial in building and maintaining culture. Tools like MindGoal’s Culture Health Score can help in measuring and analyzing the health of your company culture, ensuring you keep your most talented teams.

If you’re looking to transform your company culture into a talent magnet, reach out to MindGoal today. Let’s work together to make your organization the preferred choice for top talent!